OTHM Level 6 Diploma in Tourism and Hospitality Management

About this course

Objectives

The objective of the OTHM Level 6 Diploma in Tourism and Hospitality Management qualification is to develop learners’ management knowledge and skills within the tourism and hospitality industry. Learners will critically evaluate contemporary knowledge and theories and use these to propose solutions to complex management problems.

Successful completion of the qualification will equip learners with the specialist skills and knowledge they need to plan and manage their work areas, to make effective decisions, and to adapt effectively to the needs of a range of tourism and hospitality organisations.

Equivalences

OTHM qualifications at RQF Level 6 represent practical knowledge, skills, capabilities and competences that are assessed in academic terms as being equivalent to Bachelor’s Degrees with Honours, Bachelor’s Degrees, Professional Graduate Certificate in Education (PGCE), Graduate Diplomas and Graduate Certificates.

Qualification structure

The OTHM Level 6 Diploma in Tourism and Hospitality Management consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 480 Guided Learning Hours (GLH) for the completed qualification.

Module1: Strategic Marketing (20 credits)

Key topics covered include market analysis, segmentation and targeting, branding and positioning, marketing mix strategies, digital marketing, integrated marketing communications, and measuring marketing effectiveness.

By mastering this module, participants learn how to develop and implement effective marketing strategies that drive business growth, enhance brand value, and create memorable experiences for tourists and guests within the dynamic and competitive tourism and hospitality industry.

Module 2: Tourism Policy and Planning (20 credits)

Key topics covered include destination management, sustainable tourism development, tourism regulations, and stakeholder engagement.

Participants learn how to analyze and evaluate existing tourism policies and plans, identify key stakeholders, and collaborate effectively to develop sustainable tourism strategies.

By mastering this module, participants gain the knowledge and skills needed to contribute to the development of responsible and sustainable tourism practices that benefit both destinations and communities.

Module 3: Organisational Behaviour and Performance (20 credits)

Key topics covered include leadership, motivation, team dynamics, organizational culture, and performance management.

Participants learn how to effectively lead and manage teams, foster a positive work environment, and enhance employee engagement and productivity.

By mastering this module, participants gain the knowledge and skills needed to optimize organizational performance, improve customer satisfaction, and achieve business objectives within the dynamic and competitive tourism and hospitality industry.

Module 4: Technology in the Tourism and Hospitality Industry (20 credits)

Key topics covered include online booking systems, customer relationship management (CRM) software, revenue management systems, digital marketing strategies, and emerging technologies such as virtual reality (VR) and artificial intelligence (AI). Participants learn how to select, implement, and utilize technology solutions effectively to streamline processes, improve service delivery, and maximize revenue opportunities.

By mastering this module, participants gain the knowledge and skills needed to stay competitive in the rapidly evolving landscape of the tourism and hospitality industry, harnessing technology to meet the evolving needs and expectations of modern travelers.

Module 5: Tourism and International Development (20 credits)

Key topics covered include the economic, social, and environmental impacts of tourism, sustainable tourism practices, cultural exchange, poverty alleviation, and community development through tourism initiatives.

Participants learn how tourism can contribute to the economic growth of destinations, while also considering the importance of environmental conservation and social responsibility.

By mastering this module, participants gain a deep understanding of the complexities of tourism development in an international context, enabling them to contribute to the promotion of responsible and sustainable tourism practices that benefit both host communities and travelers.

Module 6: Researching Tourism and Hospitality Management (20 credits)

Key topics covered include research design, data collection methods (such as surveys, interviews, and observation), data analysis techniques (including qualitative and quantitative analysis), and ethical considerations in tourism and hospitality research.

Participants learn how to critically evaluate existing research, design research projects, collect and analyze data, and communicate research findings effectively.

By mastering this module, participants gain the knowledge and skills needed to contribute to the advancement of knowledge in the field of tourism and hospitality management through rigorous and insightful research endeavors.

Duration and delivery

The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.

Assessment and verification

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

Progression

Successful completion of Level 6 Diploma in Tourism and Hospitality Management qualification provides learners the opportunity for a wide range of academic progressions including relevant OTHM Level 7 Diplomas. This qualification has been developed with career progression and professional recognition in mind. As the Level 6 Diploma in Tourism and Hospitality Management qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to gain direct entry into relevant Master’s degree programmes. For more information visit University Progressions page in this website.

Entry Requirements

For entry onto OTHM Level 6 Diploma in Tourism and Hospitality Management qualification, learners must possess:

  • Relevant NQF/QCF/RQF Level 5 diploma or equivalent recognised qualification
  • Mature learners (over 21) with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learner must be 18 years or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency. For more information visit English Language Expectations page in this website.

What you will learn

Strategic Marketing (20 credits):

  • This module focuses on understanding the principles and practices of strategic marketing within the tourism and hospitality context. You’ll learn about market analysis, segmentation, targeting, branding, pricing strategies, and promotional techniques tailored to the tourism and hospitality industry.

Tourism Policy and Planning (20 credits):

  • This module delves into the policies and planning processes that shape the tourism industry at local, national, and international levels. Topics may include destination management, sustainable tourism development, tourism regulations, and stakeholder engagement.

Organisational Behaviour and Performance (20 credits):

  • This module explores the behavior of individuals and groups within tourism and hospitality organizations and its impact on organizational performance. You’ll study topics such as leadership, motivation, team dynamics, organizational culture, and performance management.

Technology in the Tourism and Hospitality Industry (20 credits):

  • In this module, you’ll learn about the role of technology in enhancing operations, customer experiences, and marketing efforts within the tourism and hospitality sector. Topics may include online booking systems, customer relationship management (CRM), revenue management systems, and digital marketing strategies.

Tourism and International Development (20 credits):

  • This module examines the relationship between tourism and international development, focusing on topics such as economic impacts of tourism, sustainable tourism practices, cultural exchange, poverty alleviation, and community development through tourism initiatives.

Researching Tourism and Hospitality Management (20 credits):

  • This module provides essential research skills and methodologies for conducting research within the tourism and hospitality industry. You’ll learn about research design, data collection methods, data analysis techniques, and ethical considerations in tourism and hospitality research.

Overall, completing the OTHM Level 6 Diploma in Tourism and Hospitality Management equips you with a solid understanding of key concepts, strategies, and practices essential for success in the dynamic and diverse tourism and hospitality industry.

Benefits of this course

Comprehensive Knowledge:

  • The course covers a wide range of topics essential for understanding the tourism and hospitality industry, including strategic marketing, tourism policy and planning, organizational behavior, technology integration, international development, and research methodologies. This comprehensive knowledge equips individuals with a holistic understanding of the sector.

Industry-Relevant Skills:

  • Participants gain practical skills that are directly applicable to various roles within the tourism and hospitality sector. From strategic marketing techniques to understanding policies and planning processes, from utilizing technology to conducting research, the course provides a well-rounded skill set essential for success in the industry.

Career Advancement:

  • Completing the diploma enhances participants’ credentials and makes them more competitive in the job market. It demonstrates a commitment to professional development and expertise in tourism and hospitality management, opening up opportunities for career advancement and progression into leadership roles.

Global Perspective:

  • With modules focusing on international development, participants gain insights into the global aspects of the tourism and hospitality industry. This global perspective is valuable in an industry that caters to a diverse range of travelers and operates across borders.

Networking Opportunities:

  • Engaging in a structured educational program often provides opportunities to connect with professionals and experts in the field. Networking with peers, instructors, and industry professionals can lead to valuable connections, mentorship opportunities, and potential career prospects.

Adaptability and Innovation:

  • Given the dynamic nature of the tourism and hospitality industry, the diploma equips individuals with skills to adapt to changing trends, technologies, and consumer preferences. Participants learn to innovate and implement strategies that meet the evolving needs of travelers and stakeholders.

Sustainability Focus:

  • With a module dedicated to tourism policy and planning, participants gain insights into sustainable tourism practices. This knowledge is increasingly important in the industry as organizations strive to minimize their environmental footprint and contribute positively to local communities and destinations.

Research Skills:

  • The module on researching tourism and hospitality management enhances participants’ research skills, enabling them to critically analyze industry trends, conduct market research, and contribute to knowledge advancement in the field.

Overall, the OTHM Level 6 Diploma in Tourism and Hospitality Management offers a valuable educational experience that prepares individuals for diverse roles within the industry, fosters professional growth, and contributes to the sustainable development of tourism and hospitality sectors.

Qualification Number: 603/2315/2

£2,500.00

Benefits Obtained :