OTHM Level 7 Diploma in Strategic Marketing

About this course


The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

The OTHM Level 7 Diploma in Strategic Marketing is a comprehensive qualification designed for professionals aiming to advance their careers in marketing by developing a deep understanding of strategic marketing practices. This diploma is ideal for those looking to acquire the skills necessary to formulate, implement, and evaluate marketing strategies in a global business environment.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing. 


The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits), and learners will have to proceed to the dissertation stage (60 credits) with the university to achieve a full master’s programme.

Qualification structure

The OTHM Level 7 Diploma in Strategic Marketing  consists of 6 mandatory units 

Module 1: Contemporary Issues and Principles of Marketing (20 credits)

This module provides a foundation in the core principles of marketing while addressing contemporary issues that marketers face, such as globalization, ethical marketing practices, and the integration of technology in marketing strategies. It sets the stage for understanding the evolving marketing landscape and prepares learners to adapt and innovate.

Module 2: Consumer Behaviour and Market Communications (20 credits)

Focusing on the psychological, social, and cultural aspects of consumer behavior, this module examines how consumers make purchasing decisions. It also explores how effective market communications can influence these decisions, covering topics such as messaging, branding, and the use of various communication channels to reach and engage consumers.

  • Strategies for effective procurement and supply chain management in projects.
  • Comprehensive risk management approaches to foresee and mitigate potential project risks.
  • Legal principles and best practices in contract negotiation, development, and execution.
Module 3: Digital and Social Media Marketing (20 credits)

This module delves into the strategies and tools used in digital and social media marketing, including content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns. Learners will understand how to leverage digital channels to build brand awareness, engage with customers, and drive sales.

  • Advanced strategies for managing project logistics, resources, and supply chains efficiently.
  • Techniques for optimizing project delivery through effective logistics and resource management.
  • Integration of logistics management with overall project management practice

This module aims to align human resource management (HRM) practices with the strategic objectives of an organization to drive sustainable growth and competitive advantage. It covers advanced HR strategies, leadership in HR, and the impact of global trends on HR management.

Module 4: Contemporary Challenges and Strategic Marketing (20 credits)

Addressing the challenges marketers face in a rapidly changing environment, this module covers strategic marketing planning and execution amidst digital transformation, market saturation, and changing consumer preferences. It emphasizes the importance of agility, innovation, and strategic thinking in overcoming these challenges.

It is crucial for professionals who aim to contribute to the field of business through scholarly research or to apply research findings to strategic decision-making processes.

Module 5: Strategic Brand Management (20 credits)

This module explores the concept of brand equity and the strategies for building and managing strong brands. Topics include brand positioning, brand identity, brand communication, and brand extension strategies. Learners will gain insights into how effective brand management can contribute to long-term business success.

Module 6: Marketing Research Project (20 credits)

The capstone project enables learners to apply the knowledge and skills acquired throughout the program to a real-world marketing issue or challenge. Through primary and secondary research, learners will investigate a specific marketing problem, analyze data, and propose evidence-based solutions, demonstrating their ability to conduct comprehensive marketing research.

Duration and delivery

The qualification is designed to be delivered over one academic year for full-time study, but it is also flexible in its delivery in order to accommodate part-time and distance learning.


Assessment and verification

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.


Successful completion of the OTHM Level 7 Diploma in Strategic Management qualification enables learners to progress into or within employment and also join the MBA Advanced Entry route at London Graduate School.

As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are also eligible to progress to an MBA top-up with advanced standing with many universities in the UK and overseas. For more information visit University Progressions page in this website.

Entry Requirements

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years old or older at the beginning of the course

What you will learn

Program Structure and Content

The diploma typically covers various aspects of strategic marketing through modules that may include, but are not limited to:

  1. Strategic Marketing Management: This module explores the role of strategic marketing in organizations and the process of planning, implementing, and controlling marketing strategies to achieve business objectives.
  2. International Marketing Strategy: Focuses on the challenges and strategies for entering and succeeding in international markets, including market selection, entry modes, and global marketing mix decisions.
  3. Marketing Communications Strategy: Examines the principles and practices of integrated marketing communications, including digital marketing, branding, and public relations strategies to engage customers.
  4. Consumer Behaviour and Insight: Provides insights into consumer decision-making processes and how understanding these processes can inform strategic marketing decisions.
  5. Innovation and Product Development: Covers the process of developing new products and services, from idea generation to launch, emphasizing the role of innovation in creating competitive advantage.
  6. Data-Driven Marketing Strategy: Explores the use of data analytics in marketing to inform strategic decisions, optimize campaigns, and improve customer understanding.

Learning Outcomes

Graduates of the OTHM Level 7 Diploma in Strategic Marketing will be able to:

  • Develop Strategic Marketing Plans: Formulate comprehensive marketing strategies that align with organizational objectives and respond to market opportunities and threats.
  • Implement Marketing Strategies: Effectively implement marketing strategies through appropriate channels, techniques, and activities to achieve desired outcomes.
  • Evaluate Marketing Performance: Use analytical tools and techniques to evaluate the effectiveness of marketing strategies and activities, making adjustments as necessary.
  • Lead Marketing Initiatives: Demonstrate leadership in driving marketing initiatives, managing teams, and collaborating across departments to achieve strategic marketing goals.
  • Understand International Markets: Navigate the complexities of international marketing, adapting strategies to different cultural, economic, and regulatory environments.

Benefits of this course

  • Career Advancement: The diploma prepares professionals for senior marketing roles, such as Marketing Director, Strategic Marketing Manager, or Head of Marketing, by providing the skills needed to lead marketing departments and projects.
  • Strategic Thinking: Graduates gain the ability to think strategically about marketing, ensuring that marketing activities contribute directly to the achievement of business goals.
  • Global Perspective: The focus on international marketing equips professionals with the knowledge to operate effectively in a global market, understanding and overcoming the challenges of international marketing.
  • Analytical Skills: Emphasis on data-driven marketing strategy enhances analytical skills, enabling graduates to make informed decisions based on market research and data analysis.
  • Innovation and Creativity: The diploma fosters innovation and creativity, crucial for developing new products, services, and marketing campaigns that stand out in competitive markets.

Program Outcomes and Career Opportunities

Graduates of the program will be able to:

  • Develop and implement advanced marketing strategies that address contemporary issues and leverage digital technologies.
  • Analyze consumer behavior to inform marketing communications and brand strategies.
  • Navigate the challenges of the modern marketing environment with strategic and innovative approaches.
  • Lead digital and social media marketing initiatives that engage consumers and drive business outcomes.
  • Manage and enhance brand equity to achieve competitive advantage.

This diploma prepares professionals for senior marketing roles, including Digital Marketing Manager, Brand Manager, Marketing Director, and Strategic Marketing Consultant, among others. It equips them with a deep understanding of both traditional and digital marketing principles, ready to tackle contemporary marketing challenges and drive strategic initiatives in a global context.


Benefits Obtained :