Marketing Executive (Level 4) Apprenticeships
CIM Certification
You earn Certificate in Professional and Digital Marketing (Level 4)
Hybrid Delivery
Lecturers meetings
Meeting lecturers face-to-face or online interactive delivery in addition to recorded sessions
- Weekly 1:1 online support
- Monthly face to face meeting in your place
- Hard and soft copy books included!
- fully funded OTHM Level 7 diploma in strategic management and leadership
- Advanced individualised learning management system
- CIM Certification
Employers' Benefits
Growth Strategy
Evidence Based Results
Growth Strategy
- Kent Stores, a leader in the retail sector, achieved a 23% profit increase one year after their employees completed the Marketing Executive Level 4 Apprenticeship, compared to the previous year.
- Kent Estates, a real estate advisory group, achieved a 26% sales increase after enrolling half of their frontline employees in the programme.
- A major online sales organisation in Kent reported a 29% reduction in sales team operating costs after one year of upskilling their team through our Marketing Executive apprenticeships.
- A leading construction company in the South East increased profit per £1 of sales by 16% one year after enrolling 60% of their sales and marketing team in this apprenticeship programme.
What Your Employees Will Gain by Joining Our Apprenticeship Programme?
Funded Apprenticeship
Level 4 Marketing Executive Level 4
How it works
The Learning phase
- Apprentices will meet with a tutor monthly to learn the course curriculum. The majority of learning is conducted online allowing learners to meet other apprentices and network.
- Learners must be in the learning stage for a minimum of 12 months and a day.
- Marketing Executive
- Communications Executive
- Marketing Officer
- Marketing Specialist
- Communications Specialist
- Marketing and Communications Officer
- Brand Strategist
- Digital Marketing Manager
How it works
The Assessment phase
- Once their portfolio is complete, the learner will go to a stage called “Gateway“ which is the start of their assessment period (for this course, that assessment period lasts for 3-4 months)
- During the first 3 months of the assessment period, the apprentice must carry out a real project at work to apply their learned Knowledge, Skills and Behaviours, then produce and submit a project report and presentation
- Following their submission and around 2-4 weeks later, the apprentice will meet with an external assessor (usually online), deliver their presentation and discuss their project and portfolio of evidence
- Gateway Stage
- Project Execution
- Project Report and Presentation
- Assessment Meeting
The training will enable
the apprentice to:
- Investing in a Marketing Executive through our funded apprenticeship programme is an investment in your company’s future. Marketing Executives are pivotal in shaping, supporting, and delivering marketing plans alongside Marketing Managers, who define overarching marketing strategies. This role demands creativity, communication prowess, and exemplary project management skills, as these professionals are instrumental in planning and executing precise and targeted marketing activities.
- Key responsibilities of a Marketing Executive include managing vital marketing channels such as digital, offline, and social media; orchestrating tactical integrated marketing campaigns; overseeing the production and distribution of marketing materials; and liaising with an extensive network of stakeholders, including customers, colleagues, and partner organisations. They also engage in rigorous market research, helping to align your brand with the target audience’s behaviours and perspectives.
- By encouraging your employees to enrol in this apprenticeship, you are not only enhancing their skill set but also fortifying your organisation’s market presence. Marketing Executives play a crucial role in ensuring that your brand stands out and adheres to agreed guidelines through organised events such as conferences and exhibitions. Empower your team with this apprenticeship programme, and watch as they transform your marketing efforts into a definitive competitive advantage.
Knowledge, Skills and Behaviours
Elevate your team's marketing expertise with our CIM Reward Level 4 in Marketing Impact module, specifically designed to boost business success in competitive markets. This focused training empowers your staff with a deep understanding of marketing's strategic role within organizations and the execution of effective marketing strategies.
Participants will explore key topics such as the contemporary marketing environment, digital consumer behaviour, market research, and strategic planning. The module culminates in three main outcomes: comprehending the strategic role of marketing, crafting a detailed marketing plan, and effectively implementing and measuring its success.
By opting for this course, you are not only advancing your team's skills but also positioning your business to thrive in today’s dynamic marketplace. Invest in your employees with this high-impact training and watch your marketing efforts soar.
Empower your employees to drive impactful marketing strategies with the CIM Level 4 Award in Planning Integrated Campaigns. This programme equips your team with essential skills to understand how your organisation interacts with customers, engage audiences effectively through media and content, and craft customer-centric, integrated campaign plans. By enrolling your employees, you are investing in their ability to design and execute campaigns that resonate with your target audience, enhance brand visibility, and deliver measurable results. Equip your business with the expertise needed to remain competitive and achieve marketing excellence
Empower your employees to excel in the digital age with the CIM Level 4 Award in Social Media Marketing. This programme equips your team with the knowledge to recognise the importance of social media for organisations, understand its various applications, and develop effective social media marketing plans. By enrolling your staff, you are investing in their ability to leverage social media to enhance brand awareness, engage audiences, and drive measurable results, ensuring your business stays competitive and relevant in today's dynamic digital marketplace.
Equip your team with the skills to thrive in the digital marketing era by enrolling them in the CIM MarTech Module. Marketing Technology (MarTech) is a vital tool for modern organisations, enabling seamless execution of marketing activities and enhancing customer engagement. This module empowers employees with the knowledge to leverage MarTech solutions, including Artificial Intelligence (AI), to optimise marketing efforts across the customer journey.
Participants will explore how to effectively utilise MarTech for paid campaigns, social media activities, and fostering stronger customer relationships. Additionally, they will develop the ability to analyse web analytics and provide actionable recommendations to refine future strategies. By investing in this module, you ensure your employees are equipped to drive innovation and efficiency, keeping your business ahead in today’s competitive landscape.
What Will Your Organisation Gain?
Evidence-based Key Performance Indicators (KPIs)
Our trainers: professors & industry experts.
4.9/5
Prof. Krystin Zigan
Interim Professor, University of Applied Sciences Zwickau, Germany.
25 years experience
5/5
Dr. Amgad Badewi
Reader in Management, University of Kent, UK.
15 years experience
Dr. Juliane Thieme
Senior Lecturer, University of Greenwich, UK.
4.9/5
12 years experience
5/5
Dr Trevor Gerhardt
Reader and Director of Studies, University of Kent, UK.
15 years experience
4.8/5
Dr. Epameinondas Katsikas
Senior Lecturer, University of Kent, UK.
20 years experience
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Contact Information
- +44 1622 37 0617
- 37 Maidstone Innovation Centre, Gidds Pond Way, Weavering, Maidstone ME14 5FY
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- office@ibisconsultancy.com