Market Research Executive (Level 4) Apprenticeship

IBIS Consultancy has been working with the  Market Research Society since this apprenticeship was commissioned to prepare the required learning materials and to support its launch into the industry. We have continued to work closely with them to deliver ongoing improvement in training, make it as relevant as possible to employers, and equip Market Research apprentices to become well-rounded, knowledgeable, and quality professionals.

Register your interest
Fully funded scholarship

join this apprerenticeship and claim your 100% fully funded OTHM Level 7 diploma in strategic management and leadership

Face to face
Lecturers meetings

  • Meeting lecturers face-to-face in addition to recorded sessions is crucial in a market research course for the following reasons:

    1. Clarification and Interaction: It allows for immediate clarification of complex concepts and fosters interactive discussions, enhancing understanding.
    2. Personalized Feedback: Face-to-face meetings enable lecturers to provide tailored feedback and guidance based on individual student needs and progress.
    3. Networking and Engagement: Direct interaction helps build rapport with lecturers and peers, leading to valuable networking opportunities and a more engaging learning environment.

career progression

  • The average salary for a Market Research Analyst in the UK varies based on sources and specific locations within the country. Generally, the average salary for this role is around £27,694 per year. Entry-level positions typically start at approximately £26,000, while more experienced professionals can earn up to £52,625 annually​ (​​ (​.
  • Payscale reports that the average salary is slightly lower at £25,524, with a range from £21,000 to £35,000 per year​ (Payscale)​. According to, the average salary is higher, at £32,500 per year​ (​.
  • Location also influences salary variations. For instance, Market Research Analysts in London earn about 6.9% more than the national average, while those in cities like Leicester and Liverpool tend to earn less than the national average​ (​.

In the UK, some of the main employers for Market Research Analysts include:

What you will get by joining our apprenticeship programme


Funded Apprenticeship



MRS Advanced Certificate



Fully funded scholarship


How it works
The Learning phase

  • Apprentices will meet with a tutor monthly to learn the course curriculum. The majority of learning is conducted online allowing learners to meet other apprentices and network
  • Apprentices must take 6 hours a week out of their normal contracted hours to engage in study and learning time
  • Learners must be in the learning stage for a minimum of 12 months and a day. During their time on the learning programme, they will learn key Knowledge, Skills and Behaviours, and build a portfolio of evidence as they go to prove that they have attained the level of capability required

How it works
The Assessment phase

  • Once their portfolio is complete, the learner will go to a stage called “Gateway“ which is the start of their assessment period (for this course, that assessment period lasts for 3-4 months)
  • During the first 3 months of the assessment period, the apprentice must carry out a real project at work to apply their learned Knowledge, Skills and Behaviours, then produce and submit a project report and presentation
  • Following their submission and around 2-4 weeks later, the apprentice will meet with an external assessor (usually online), deliver their presentation and discuss their project and portfolio of evidence

The training will enable the apprentice to:

  1. Understand research project goals and be able to create a research project design to deliver required insight.
  2. Prepare proposals which recommend suitable research methodologies and analysis to achieve business objectives.
  3. Understand Project Management techniques of time management, scheduling, costs and budgeting
  4. Support research teams in research life cycle including building and maintaining relationships with different service providers
  5. Organise and prepare research materials and data collection documents such as key documents, notes, stimulus materials, questionnaires, discussion topic guides, interviewer briefing notes and incentives
  6. Collate, summarise and evaluate previous research reports, to assess commonalities and new areas of interest
  7. Adhere to appropriate legal and ethical requirements including the Market Research Society Code of Conduct
  8. Capture, check and prepare primary research data using digital and non-digital methods
  9. Undertake desk research into secondary sources of data relevant to research objectives
  10. Check, monitor and screen processes used to recruit and/or maintain databases of participants for use in future research projects
  11. Understand how to improve the design and undertaking of a research project in order to deliver ongoing improvements to processes, customer service and insight
  12. Structure, segment and analyse participant data into appropriate formats in readiness for reporting to clients.
  13. Validate data using accepted research data quality methods to ensure accuracy, representativeness and suitability using statistical and/or social science validation checks.
  14. Prepare research reports and consider the best way to present research outputs to clients so as to detail the findings of the research activity undertaken and give recommendations for future client actions.

Knowledge, Skills and Behaviours

We can provide you with a full list of the Knowledge, Skills and Behaviours which your apprentice will be taught and assessed but as an overview, your apprentice will learn the following:

The Business and Research context
  • Understanding Market Research in Business

  • Opportunities in Market Research

  • Market Research Landscape

  • Types of Market Research

  • Legal and Ethical Requirements

Quantitative and Qualitative research principles
  • When to use quantitative & qualitative research

  • Sampling in market research

  • Data collection techniques

  • Data processing and storage

  • Analysis and visualisation

  • Communities and software

Research design and Critical thinking
  • Designing a study

  • Critical thinking

  • Secondary research and analysing past projects

Project Management and Client relationships
  • The Stages of a Market Research Project

  • Design of a Project

  • Project Execution and Management

  • Client relationship management

  • Answering Business Questions with data

Analysis and Reporting
  • Foundations of Analysis

  • Measures of central tendency and spread

  • Inferential Analysis

  • Dealing with precision and bias

  • Quantitative versus Qualitative analysis

  • Analysing Secondary data

  • Interpreting research data to answer questions

  • Preparing and presenting research findings

Strategic Marketing
  • To critically analyse the principles of strategic marketing and the role of digital technologies.
  • To apply tools for analysing the business environment in strategic marketing.
  • To carry out market segmentation, targeting and brand positioning.
  • To apply the integrated marketing mix in an organisation.
  • Be able to critically analyse brands in a business context.

What you will learn

Benefits of this course

Fundamentals of Market Research:
Understand the principles and methodologies of market research, including qualitative and quantitative research techniques, data collection methods, and the importance of market research in business decision-making.
Research Design and Planning:
Learn how to design and plan research projects, including defining research objectives, selecting appropriate methodologies, sampling techniques, and developing research proposals and briefs.
Data Collection Techniques:
Gain proficiency in various data collection methods such as surveys, interviews, focus groups, observations, and digital data collection tools. Learn how to design effective questionnaires and discussion guides
Data Analysis and Interpretation:
Develop skills in analyzing and interpreting data using statistical software and analytical tools. Learn how to identify patterns, trends, and insights from data, and how to present findings in a clear and actionable manner.
Report Writing and Presentation:
Master the art of writing comprehensive research reports and creating engaging presentations. Learn how to communicate research findings effectively to stakeholders, using visual aids and storytelling techniques.
Understanding Consumer Behavior:
Explore the factors that influence consumer behavior, including psychological, social, and cultural influences. Learn how to apply this knowledge to segment markets and target specific consumer groups.
Market Segmentation and Targeting:
Learn how to segment markets based on various criteria such as demographics, psychographics, behavior, and geography. Understand how to identify and target key market segments for business growth.
Brand and Product Research:
Gain insights into brand perception, brand equity, and product development research. Learn how to assess brand health, test new products, and measure customer satisfaction and loyalty.
Digital and Social Media Research:
Understand the role of digital and social media in market research. Learn how to track online behavior, measure social media engagement, and analyze digital marketing campaigns.
Ethics and Compliance:
Learn about the ethical considerations and legal requirements in market research, including data protection, confidentiality, and informed consent. Understand the importance of adhering to industry standards and best practices.
Project Management:
Develop project management skills to oversee market research projects from inception to completion. Learn how to manage timelines, budgets, resources, and teams effectively.
Client Management and Communication:
Enhance your ability to manage client relationships, understand client needs, and deliver research findings that address client objectives. Learn how to communicate with clients and stakeholders professionally and effectively.
By completing the Market Research Executive Apprenticeship, you will be well-equipped to conduct thorough market research, provide strategic insights, and support business decision-making processes. This apprenticeship will prepare you for a successful career in market research, helping businesses understand their markets and make data-driven decisions.
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Comprehensive Skill Development:
Develop a wide range of skills, including research design, data collection, data analysis, report writing, and presentation skills, making you a well-rounded market research professional
Practical Experience:
Gain hands-on experience in market research through real-world projects and assignments, allowing you to apply theoretical knowledge in practical settings.
Industry-Relevant Knowledge:
Learn the latest industry trends, techniques, and tools used in market research, ensuring that your knowledge is up-to-date and relevant to current market needs.
Client Management Skills:
Learn how to manage client relationships effectively, understand client needs, and deliver research findings that meet client objectives, enhancing your ability to work in client-facing roles.
Career Advancement:
Enhance your career prospects by acquiring specialized skills and knowledge that are highly valued in the market research industry. This apprenticeship can open doors to various roles such as Market Research Executive, Data Analyst, and Consumer Insight Specialist.
Professional Networking:
Build a network of industry contacts through interactions with peers, instructors, and industry professionals. Networking can provide opportunities for mentorship, collaboration, and career advancement.
Certification and Recognition:
Earn a recognized qualification that validates your skills and knowledge in market research, making you a more attractive candidate to potential employers.
The skills and knowledge gained from this apprenticeship are applicable across various industries, giving you the flexibility to work in different sectors such as retail, healthcare, finance, and technology.
Ethical and Legal Understanding:
Gain a strong understanding of the ethical considerations and legal requirements in market research, ensuring that your work complies with industry standards and regulations.
Project Management Abilities:
Improve your project management skills, including planning, budgeting, and resource management, which are essential for managing successful research projects.
Enhanced Analytical Skills:
Develop strong analytical skills by learning how to interpret complex data, identify trends, and generate actionable insights that can drive business decisions.
Digital Proficiency:
Learn how to conduct digital and social media research, which is increasingly important in today’s digital-first world, enabling you to track online behavior and measure social media impact.
Consumer Behavior Insights:
Understand the factors that influence consumer behavior and how to leverage this knowledge to develop effective marketing strategies and business plans.
Boosted Confidence:
Build confidence in your ability to conduct thorough market research and present findings, enabling you to contribute effectively to your organization and make informed business recommendations.
By completing the Market Research Executive Apprenticeship, you will be well-prepared to embark on a successful career in market research, equipped with the skills, knowledge, and experience needed to excel in the field.
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Trusted By:

Our trainers: professors & industry experts.


Prof. Krystin Zigan

Interim Professor, University of Applied Sciences Zwickau, Germany.

25 years experience


Dr. Amgad Badewi

Reader in Management, University of Kent, UK.

15 years experience

Dr. Juliane Thieme

Senior Lecturer, University of Greenwich, UK.


12 years experience


Dr Trevor Gerhardt

Reader and Director of Studies, University of Kent, UK.

15 years experience


Dr. Epameinondas Katsikas

Senior Lecturer, University of Kent, UK.

20 years experience


Dr. Manjusha Hirekhan

Lecturer, University of Kent, UK.

11 years experience

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just register your interest and we will make sure that you receive what you are looking for

Dr. Pual Jackson

IBIS Trainer


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Our learners are Happy & progressing

"I highly recommend IBIS for study boot camp and one-on-one tutoring. their course made my studies much easier to understand. Initially, I was unable to pass my exam on my first attempt through self-study, but thanks to Amgad’s excellent teaching style, I passed the exam with flying colors! "

Sarah Williams, PMP, Director, Strategic Alignment At Revvity

"I had the opportunity to learn from this outstanding professional, whose abilities as an educator are second to none. His charisma and engaging teaching style make every session enjoyable and informative. His practical approach and eagerness to share professional experiences ensure students are well-prepared. His passion and dedication drive his charismatic class management, making each lecture insightful and eagerly anticipated."

Leila Vafaei, Business Transformation Consultant, KPMG UK​

"A highly knowledgeable and professional leader in the Risk and it’s management sector"

Colin Evans, Project Manager At BAE Systems, Inc.