CIM Level 4 Award in Planning Integrated Campaigns
- Course Duration: 24 Hoursh
- qualification: CIM Level 4 Award in Planning Integrated Campaigns
About this course
Planning Integrated Campaigns: A Key Module in the CIM Level 4 Certificate in Professional & Digital Marketing
The Planning Integrated Campaigns module is a cornerstone of the CIM Level 4 Award in Professional & Digital Marketing, focusing on the development and execution of cohesive, multi-channel marketing campaigns. This module equips you with the knowledge to align marketing strategies with organisational goals, ensuring a seamless customer experience across digital, social media, and traditional marketing channels.
You will learn to set clear objectives, identify target audiences, select the right mix of channels, and measure campaign effectiveness using actionable insights. Ideal for professionals aiming to deliver impactful, results-driven campaigns, this module provides the tools and frameworks to plan, implement, and optimise integrated marketing strategies with confidence.
Key Features:
- Professional Recognition: Gain a valuable, internationally respected qualification from the Chartered Institute of Marketing (CIM) to boost your credibility with employers and clients.
- Data-Driven Decision-Making: Learn how to measure marketing impact through key performance indicators (KPIs), advanced analytics, and ROI-focused strategies, ensuring your marketing efforts deliver tangible results.
- Strategic Alignment: Discover how to align marketing campaigns with wider organizational objectives, creating cohesive strategies that drive long-term business growth and brand success.
- Practical Application: Develop hands-on skills to implement, manage, and evaluate integrated marketing campaigns using the latest tools, techniques, and industry best practices.
- Career Advancement: Differentiate yourself in a competitive job market, increase your earning potential, and pave the way for promotions or specialized marketing roles.
Who Should Enroll?
Ideal for junior to mid-level marketers, aspiring marketing managers, business owners, and professionals seeking a qualification that underpins solid marketing knowledge with proven analytical and strategic skills.
Why Choose the CIM Level 4 Award in Marketing Impact?
What you will learn
- Understanding Marketing Campaigns and Organisational Objectives:
- Gain insights into how marketing campaigns contribute to achieving organisational goals such as revenue generation, brand awareness, customer acquisition, and retention.
- Explore various business models, including e-commerce, lead generation, and brick-and-mortar operations, and their relevance to campaign planning.
- Evaluating External Influences and Ethical Practices:
- Learn how political, economic, social, and technological factors influence marketing strategies and campaign execution.
- Understand the importance of data protection, security, sustainability, and ethical marketing practices in a rapidly evolving digital landscape.
- Leveraging Digital Innovation in Campaigns:
- Assess emerging technologies, including generative AI, automation, machine learning, augmented and virtual reality, and their application in digital marketing.
- Explore the role of social media platforms, algorithm updates, and innovative content formats to create engaging campaigns.
- Understanding Customer Behaviour and Media Engagement:
- Study customer behaviours, segment audiences, and develop personas to tailor messaging effectively.
- Map the customer journey across digital and offline touchpoints, ensuring a seamless experience through integration.
- Mastering Content Marketing:
- Discover how to develop compelling content aligned with the customer lifecycle, using various formats such as blogs, social media posts, display ads, webinars, and offline media.
- Learn personalisation and customisation techniques to create relevant, engaging content that resonates with your target audience.
- Developing and Managing Integrated Campaign Plans:
- Apply marketing communication frameworks and planning models to design comprehensive campaign plans, including SMART objectives, segmentation, targeting, and positioning (STP).
- Understand project and resource management, budgeting, and coordination of internal and external stakeholders for successful campaign execution.
- Measuring and Optimising Campaign Success:
- Learn to evaluate campaign performance using metrics such as ROI, brand awareness, customer lifetime value, and share of voice.
- Explore data collection, A/B testing, and analytics to generate actionable insights, optimise future campaigns, and present findings through effective reporting and dashboards.
Benefits of this course
Course Fees:
- Single Module Cost: £300 per module (excluding exam fees)
- Full Certificate Cost (4 Modules): £1,000 when enrolling in all four modules upfront (a savings of £200).
- CIM Registration Fee: £65 per year
Flexible Payment Options:
- Monthly Instalments: Pay just £100 per month with no credit checks or application process—simply set up a direct debit with us.
- Advance Payment Discount: Save 10% when paying in full upfront for the full certificate, reducing the total cost to £900.
Funding Opportunities:
This module can be fully funded in the UK through Skills Bootcamp and Apprenticeship Programmes, provided you meet the eligibility criteria:
- You must have been living in the UK for three years or more.
- Face-to-Face Option Funding: The face-to-face course is fully funded for residents of Derbyshire and Nottinghamshire.
Live Interactive Course Schedule:
- Course Duration: 12 weeks
- Class Timing: Fridays, 3:00 PM to 5:00 PM (UK Time)
Starting Dates for 2025:
- First Group: Starting 3rd January (Fridays for 12 weeks)
- Second Group: Starting 4th April (Fridays for 12 weeks)
- Third Group: Starting 4th July (Fridays for 12 weeks)
- Fourth Group: Starting 3rd October (Fridays for 12 weeks)
Face-to-Face Option:
For learners preferring an intensive face-to-face experience, we offer a one-week course from:
- 6th January to 10th January 2025 in Nottingham.
This option provides in-depth, hands-on learning and is fully funded for residents of Derbyshire and Nottinghamshire under local funding initiatives.
Registration and Enrolment:
When booking, ensure to specify your preferred enrolment date for the live interactive course or confirm your participation in the face-to-face option. Early booking is recommended due to limited availability for both options.
Whether you choose live interactive sessions, the face-to-face week, or take advantage of funding opportunities, this course provides flexible, affordable pathways to gain a prestigious qualification and advance your marketing career. Enroll now and secure your future!
The CIM Level 4 Award in Marketing Impact is one of four modules required to achieve the CIM Certificate in Professional and Digital Marketing, a globally recognized qualification that enhances your credibility and effectiveness as a marketing professional.
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Original price was: £300.00.£250.00Current price is: £250.00.
Benefits Obtained :
- Online Course
- Training Evaluation Test
- Completion Certification