Creating a Marketing Plan Certification

About this course

A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.

This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.

What you will learn

You Will Learn:

The 4 reasons why making a marketing plan is so important to the overall health and development of a business
How to put together a comprehensive marketing plan in 5 steps and the rationale behind each stage
Why you may need an online marketing plan, the structure of a good online marketing plan and why you need to consider search engine optimisation (SEO)
The general principles you need to follow when researching, finalising and double-checking your plan
Five ways to put your plan into action, when to ask for help and how to monitor your progress

Benefits of this course

Benefits of Taking This Course:

If you own a business, this course will help you learn how to promote your products and services in a straightforward, effective way
If you work in sales or marketing, this course will help you write a plan that allows you to successfully target your ideal customer demographic
If you are responsible for making high-level strategic decisions in your company, this course will help you look at the broader picture and push the business in the right direction
If you have a general interest in marketing, this course will show you how companies put together marketing strategies

£15.00

Benefits Obtained :